Privacy Policy

EQS respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, create an account, use our platform, or communicate with us. It also explains your rights under applicable data protection laws.

We may collect and process the following categories of information: • Identity data such as your full name, account role, and organisation name. • Contact data such as your email address and company URL. • Account data such as selected plan, account type, preferences, and onboarding choices. • Technical data such as browser type, device information, IP address, pages visited, and usage patterns. • Communication data such as messages, enquiries, and support requests. • Transaction and subscription data where relevant for plan selection and billing. Some information is provided directly by you during signup and onboarding. Other information is collected automatically when you use the site.

We use personal data to: • create and manage your account • personalise your platform experience based on your role and account type • process subscriptions and manage billing relationships • provide customer support and respond to enquiries • improve our products, onboarding flows, and platform performance • monitor security, prevent abuse, and detect unauthorised activity • comply with legal and regulatory obligations • communicate service-related updates and important notices Where permitted, we may also use your information to send product updates or marketing communications, but only where you have opted in or where another lawful basis applies.

Where UK GDPR or similar laws apply, we rely on one or more of the following lawful bases: • performance of a contract when we provide the platform and requested services • legitimate interests in running, improving, and securing the platform • consent where you choose to receive optional marketing communications or accept non-essential cookies • legal obligation where we are required to retain or disclose data under applicable law

We may share your information with trusted service providers and partners who support the operation of our platform, such as hosting providers, analytics vendors, payment processors, support tooling providers, and security services. We do not sell your personal information. We only share data where necessary for service delivery, legal compliance, or legitimate operational purposes, and we require processors to handle personal data securely and lawfully.

We retain personal data only for as long as necessary for the purposes described in this Policy, including legal, accounting, operational, and security purposes. Retention periods may vary depending on the nature of the data, the services provided, and any legal or regulatory obligations that apply.

We use reasonable technical and organisational measures to protect your personal data from unauthorised access, misuse, alteration, disclosure, or loss. However, no online system can be guaranteed completely secure, and you use the Service at your own risk. You are responsible for keeping your credentials confidential and for notifying us if you believe your account or information has been compromised.

If we transfer your information outside your jurisdiction, we will take appropriate steps to ensure your personal data receives an adequate level of protection, including the use of contractual safeguards where required.

Depending on your jurisdiction, you may have rights to: - access the personal data we hold about you - request correction of inaccurate or incomplete data - request deletion of your personal data - object to or restrict certain processing - withdraw consent where processing relies on consent - request portability of your data - lodge a complaint with a supervisory authority To exercise your rights, contact us at support@eqs-equinedatasolutions.com.

Our website or platform may contain links to third-party websites and services. We are not responsible for the privacy practices or content of those third parties. We encourage you to read their privacy notices before providing personal data.

We may update this Privacy Policy from time to time to reflect product changes, legal requirements, or operational developments. When we do, we will update the effective date shown on this page. Material changes may also be communicated through the platform or by email where appropriate.

If you have any questions about this Privacy Policy or how we handle personal data, please contact: Equine Data Solutions Ltd Email: support@eqs-equinedatasolutions.com We aim to respond within a reasonable timeframe.